Get to
Know
Lauren
Lauren Harper is an esteemed sales executive at WBBJ, bringing a wealth of experience and a proven track record of driving business growth. With a passion for building meaningful client relationships, she combines strategic insights with a customer-centric approach to deliver exceptional results. Known for her professionalism and dedication, Lauren is a trusted partner in helping businesses thrive in the ever-evolving media landscape.
About WBBJ-TV
WBBJ-TV offers diverse advertising options to cater to businesses of all sizes and budgets. Whether it's a small local business or a larger regional company, WBBJTV provides flexible advertising packages that can be tailored to specific needs. The station offers commercial spots during popular programming, such as prime-time shows, news broadcasts, and sporting events, maximizing the exposure for advertisers. Additionally, WBBJTV has a strong online presence, including a website and social media platforms, which further expands the reach of advertising campaigns. By leveraging the trusted brand and extensive reach of WBBJTV, businesses can connect with their target audience effectively and boost their marketing efforts
in the Jackson, TN area.
Service
area
The Sales Dept. conducts market research and stays updated on industry trends to provide valuable insights and recommendations to potential advertisers. They collaborate closely with clients to create effective advertising campaigns, ensuring that the messaging aligns with the target audience and maximizes the impact.
Services Offered
Broadcast
Digital Advertising
Targeted EMail Marketing
Social Media Marketing
Over-the-top marketng
I enjoy working closely with my clients to create a customized sponsorship package that meets your unique needs and goals. WBBJ has a wide range of pricing options available, depending on your budget and specific advertising goals.
I am here to help.
Getting Started
Step One
SALES CONSULTATION
Once you establish contact with the Sales Dept., a consultation will be scheduled to determine relevant details about your business, advertising goals, desired airing dates, and any specific requirements you may have.
Step Two
DEVELOPMENT & PRODUCTION
The next step is to create the creative assets for your broadcast campaign. This includes conceptualizing ideas, writing scripts, visuals, and producing the actual commercial or content that will be aired. WBBJ has its own Creative Services Dept. for this purpose.
Step Three
CAMPAIGN EXECUTION
After reviewing and approving your commercial, the Sales Dept. will guide you through the campaign execution process. Throughout the campaign, the Sales Dept. will provide ongoing support, monitor the performance of your commercial, and offer insights to optimize its effectiveness.
Client Portfolio
City of Brownsville, TN
In this project, I worked alongside videographer Fisher Jones with WBBJ to craft a hiring ad that aligns with the city’s identity and effectively communicates its values and opportunities. I am committed to tailoring solutions for the local community, ensuring the recruitment message resonates with the unique qualities of Brownsville, TN. This collaboration presents an exciting opportunity to contribute to the city’s growth and success through strategic communication and talent attraction efforts.
LD2
After an initial meeting with management, it was clear LD2 sought to stand out and cater to diverse fashion tastes in the prom/formal dress department. With this in mind, our Creative Services team helped me create a commercial that highlights the potential to tap into a broader customer base by showcasing the store’s collection in a visually stunning manner that captures the essence of the era (ex: using traditional Instagram-worthy transitions).
F1440
Through dynamic visuals, I believe we captured the essence of F1440's philosophy. It’s not just a gym, it’s a transformative lifestyle journey. We were fortunate enough to showcase their state-of-the-art facilities, personalized training sessions, and the vibrant community that sets them apart.
Videography/Production by Fisher Jones
Jackson Police Department
I was fortunate enough to land an incredible partnership with our local police force in creating hiring ads for their department. Recognizing the critical importance of recruiting top-tier talent to service the community, I emphasized the power of impactful recruitment messaging in attracting qualified individuals. By showcasing the department’s commitment to safety, community engagement, professional growth opportunities, and diversity, we were able to convey how these ads could effectively community the department’s values and appeal to prospective applicants.
The collaborative approach emphasized WBBJ’s commitment to supporting the Jackson Police Department in building a dedicated and skilled team to uphold the city’s safety and security.
Videography/Production by Fisher Jones
Lauren Harper
Account Executive
+731-695-2624
lharper@wbbjtv.com
www.wbbjtv.com
Website Design by Just Peachy In Jackson